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If you can show consumers what you are offering in an attractive and innovative way, they will probably purchase what you are selling. Does that sound over-simplified? Absolutely! If you can design a marketing campaign through your emails that meet these standards, then it will likely be a success. This guide will give you the advice that you need, so make sure to read on!
To make your customers enjoy getting your emails, provide them with discounts and also promotions that are only available to those on the mailing list. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.
Harness all of the resources available to teach yourself about email marketing strategies. Search online for information, or check out books from the library. Also, attend as many classes and workshops as you can find locally.
Try using A/B testing on your subject lines. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
Branding your business is essential, and it should be incorporated in your email marketing endeavors, as well. The template you create must include your branding, including logo and color scheme, to match your other marketing materials. This brand recognition will create a more professional appearance.
In addition to using email marketing, incorporate SMS marketing into your campaign. Have customers sign up for an SMS option and send them text messages when on the go. When these two methods are used together, you have a better chance of getting more customers to sign up for your product.
Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.
Now that you have read this article, you surely have the tools you need to have a great e-mail marketing campaign. Think of what you would like to experience if you were someone curious about your products, and then sell to yourself. You might be surprised by how well this can work in a short amount of time.