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Everyone has heard the saying “content is king”. But how many people really believe it? If you’re getting involved in article marketing, you know that writing articles is a great way to market your product. But what do you know about good writing and good marketing? Read these tips and find out!
Keep your content up to date. If readers come across an older article and realize it is dated, they will leave immediately. You should try to keep your articles recent, which can simply be done by adding links to updated articles. Take advantage of the “Most Recent” or “Most Popular” features on your site. This way, even old content will generate money for you.
Keep up with the trends across the industry to stay current and improve your overall customer satisfaction. Try to read as many articles as possible that relate to business, so that you can understand how certain current events will affect how customers will purchase your product or service. This will help your business thrive at all times.
If you are not a very good writer then it would be best not to try to write your stories yourself. You should hire someone to do them for you so that you get all of the information you want put across and you do not make yourself or your company look bad.
When referencing content, do not duplicate the content. This will penalize your position in search results. If you need to have more than one location for your content, use different links or alter your content slightly. You should always do your best to offer interesting and quality content on your website.
Keep your reader’s attention span in mind. No one likes to read an article with paragraphs that just drone on and on. Perfect this by making sure to keep every paragraph at under six sentences. If you need to say more about something, simply start a new one. This will keep your article from getting bogged down.
Do your keyword research. If you have already written an article, but aren’t sure what to title it, look for commonly searched keywords that will fit the article. Do not use keywords that don’t match up. No one likes to be looking for fishing gear and click on an article about the most recent music videos.
After you have a healthy collection of written articles under your belt, collect them together and make an ebook. Selling this ebook is not a particularly admirable article marketing tactic. Readers will not appreciate you trying to charge them for content available for free elsewhere. A better use for your ebook is as a free reward for customers and potential customers who have expressed interest in your business.
By using these tips, not only will you write good articles that people are happy to read, but you will be able to get the articles in front of as many eyes as you can. Make sure that you learn all you can so that your article marketing campaigns are successful.