Don’t be fooled; effective email marketing is still very much alive and well. Other marketing methods have appeared and taken over email marketing. New email marketing strategies and methods are constantly being developed to keep the medium fresh. Use the ideas below to see how you can use email for yourself.
Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.
Before you put someone on your email marketing list, you need to have their permission. If you don’t have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you’re doing. Prevent that from happening by requesting that people subscribe to your list.
When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
Try many different email formats. The top of the emails should always contain the most interesting and important information. Experiment with a variety of formats, though, to determine which formats provide the best responses. Once you know which ones will work and which ones won’t, keep doing the successful ones! This helps your customers form expectations about future emails and lets them easily find the information they’re looking for.
Use as few graphics as possible in your email marketing materials. There are some email services and programs which block or are unable to display images, so you are restricting your audience if you rely on them too heavily. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.
Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.
Focus on a single message per email you send out. Don’t try to cram a whole bunch of topics into a single email.Too much information can lead to the recipient not reading over everything carefully and possibly just tossing the message. Have an informative4 subject line and the gist of your topic in the email to get them to read it.
As indicated by this article, email marketing, despite its advancing age, is still and active and able technique. Using what you’ve read here when you draft your campaign strategy will lead to sound decisions and increasing profits, so gather your thoughts and put them to work!
